Product Advertisement

Virtue VIO X6 Paintball Goggle

Creating an action-centric goggle ad with a sci-fi feel starts with turning a cool scan-line transition effect into a procedural motion-graphics template. It ends with flexing decade-long highlight reel filmmaking muscle, mixing it all together for the most epic minute-ten goggle ad there is.

It’s not just about extra time spent on manually-replicating Video Copilot’s Saber effect for functionality-related reasons; it’s about being able to use this effect to stylishly highlight differences between product sizes and colors by applying it in seconds whenever we want from here on out. The cherry on top is the homage to Black Hawk Down and The Outpost by bookending my own event footage with centered BankGothic font over washed out clips and black screens for callouts.